PitSponsor Social is a free, self-service web app for racers and race teams. Connect your team's Facebook Page and get the estimated media value of your recent posts, the posts that mention each sponsor, and reports you can hand to them.
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How PitSponsor Social works
- Connect your Facebook Page. Create your free account, then connect your team's Page through Facebook. You need to be an admin of the Page.
- PitSponsor Social analyzes recent post metrics. It loads about 90 days of posts and reels with their views, reactions, comments and shares, estimates each post's media value, and refreshes automatically every 3 hours.
- Download team and sponsor reports. Add your sponsors with keywords, then download a team report of your top posts or a report for any sponsor.
What you get
- Estimated media value for every post and a total for your Page
- Engagement and post metrics: reactions, comments, shares and views
- Recent post performance: about 90 days of posts and reels, including posts others share on your Page's feed as well as your own
- Sponsor keyword tracking: any post whose text contains a sponsor's keyword counts toward that sponsor
- Downloadable reports: a team "Get My Numbers" PDF with your top 10 posts by estimated value, and a PDF for each sponsor
Reports you can hand to sponsors
A post that names several sponsors appears in each of those sponsors' reports with its full estimated value, so sponsor totals can overlap and can add up to more than your Page total.
What you need, and what we can see
- You must be an admin of your team's Facebook Page. Personal profiles can't be connected.
- Read-only access to your Page's posts and their metrics.
- PitSponsor Social never posts to your Page.
- Disconnect anytime: the stored access token and cached metrics are deleted.
How estimated media value is calculated
For each post, PitSponsor Social multiplies its views by a rate per 1,000 views, then adds its reactions, comments and shares multiplied by a rate per engagement. The default rates are $5.00 per 1,000 views and $0.10 per engagement. Estimated media value is an estimate of what similar reach would cost to buy. It is not a measure of sales or of financial return on your sponsorship.
Need broadcast numbers too?
PitSponsor Broadcast Audits measure your sponsors' on-screen time in race replays: a done-for-you service with pricing on request. About Broadcast Audits.