Sponsor Exposure Audit Case Study
A dirt-track series rights-holder asked PitSponsor to measure one sponsor's exposure in one streamed race broadcast: the sponsor's race car, its trackside signage and the pace truck. PitSponsor scanned the full 4-hour 19-minute recording, credited 34 minutes 27 seconds of on-screen time across four placements, sample-checked 240 moments against the recording, and estimated media value at stated audience assumptions. Here is what was measured, what it means, and what it does not prove.